Environment and Graphic Design
Environment and Graphic Design
My writing partner and I were brought in to redesign 9 walls of the 360Chicago Observation Deck queuing corridor, highlighting 3 of Chicago’s 77 neighborhoods and a couple of businesses in each of the three neighborhoods.
Client direction was to use the two greens of Magnacity’s Chicago brand identity, and create typography that evoked building height. I also had to design the walls around the circular lightboxes and large-scale monitors (the white blocks on the elevation drawings below) which were already installed.